SCANDINAVIAN MANUFACTURER OF DESIGNER HOUSEWARES MAKES MOVE IN U.S. MARKET

Boston, MA - August 1, 2006 – Stelton A/S (Stelton), one of the most prominent Scandinavian designicons and Reach Distribution, Inc. (Reach Distribution), headquartered in Boston, Massachusetts, formally announce their partnership in launching Stelton USA.

Already a leading brand around the world, the formation of Stelton USA is a direct response to Stelton’s desire to expand and grow the brand in the U.S. market while making their internationally acclaimed lifestyle products more accessible.

“ We are very excited about the creation of Stelton USA which will bring our design closer to U.S. homes,” stated Andrés Mørup-Andersen, Export Manager for Stelton. “We believe the investment in warehousing, distribution and customer service operations in the U.S. market will greatly improve our ability to service our U.S. retailers and enable us to grow the Stelton brand substantially.”

This strategic move will make Stelton’s entire line of design products available for direct distribution throughout the United States. Stelton will attend the New York International Gift Fair in August where they will be showcasing their award winning design inherent in their new designs and modern classics.

Stelton believes in creating products with surprising, innovative, clearly functional and high quality Scandinavian design. Building on its existing presence in the U.S., Stelton USA is well positioned to reach and serve new consumers throughout the United States.

Reach Distribution’s founder, Curt Carpenter is equally thrilled about the partnership. “We are proud to be affiliated with a Scandinavian design icon like Stelton and look forward to growing and servicing a brand that is both innovative and timeless.”

Stelton USA will be servicing retailers and distributing to the U.S. market out of a 120,000 square foot warehouse in Boston, MA. In an effort to pair up forward thinking technology with traditional distribution practices, there are plans to offer retail customers online procurement capability through their website www.steltonusa.com – an online capability typically reserved for retail consumers.

About Stelton
Founded in 1960, Stelton has become one of the most innovative and highly regarded tablewares manufacturers in Europe with multiple international design awards demonstrating quality and design excellence as well as product innovation. Recent design awards, including “Superbrand 2006” and “ Denmark’s Coolest Brand 2005,” underscore Stelton’s successful and continuous evolution. Stelton’s design philosophy ensures that individual products stand alone while also coordinating harmoniously with other Stelton offerings. A strong vision of the future and a sound grasp of tradition secures the success of the legendary Stelton design.

About Stelton USA and Reach Distribution
Stelton USA is owned and operated by Reach Distribution an independent importer and distributor of contemporary design products connecting design manufacturers to premiere retailers in the U.S. and Canadian marketplace. For more information, visit www.steltonusa.com or www.reachdistribution.com

Please contact us for additional information. High resolution images and/or product samples are available upon request.

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