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MEPRA USA
160 Boylston Street, 2nd Floor
Boston, MA 02116
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ITALIAN DESIGN HOUSE EXPANDS US OPERATIONS SERVICING HOSPITALITY PROVIDERS

Ideas, design, lifestyle…Made in Italy Reaches More North American Tables

Boston, MA, June 1, 2007 – MEPRA, one of Italy’s premier design tabletop companies, and Reach Distribution, Inc., headquartered in Boston Massachusetts, formally announce the expansion of their partnership to include gastronomic products to the U.S. hospitality market. This strategic move will make MEPRA’s entire product line available for direct distribution to retailers and hospitality providers throughout North America through one focused operation.

Already a leading brand around the world, the expansion of MEPRA USA’s operations is a direct response to MEPRA’s desire to increase and develop the brand in the U.S. market while making their internationally acclaimed gastronomic products more accessible to premiere restaurants, hotels and catering services across the country.

“The merger of our retail and hospitality operations enables us to take a more strategic approach to the market and better serve our customers,” stated Luca Prandelli, Vice President of Exports for MEPRA, “We believe the investment in warehousing, distribution and customer service operations in the U.S. market will greatly improve our ability to service our hospitality customers and enable us to grow the MEPRA brand substantially.”

Long known in the European market for its commitment to high end design and quality, MEPRA uses artistic creativity and innovative technology to create its cutting edge designs. This is clearly demonstrated by their latest creation: the sleek “Oro” line of flatware featuring stunning finishes in matte gold and shiny black gold using a patented technique unrivaled in the industry. This is just one of many product lines that will be available to the North American hospitality buyer.

“The MEPRA brand offers the quality, distinction, and design that our hospitality customers desire,” stated Curt Carpenter, founder of Reach Distribution and Director of Operations for MEPRA USA. “And we are thrilled to be able to offer their products exclusively to the North American market.”

For more information on MEPRA USA, including product samples and high resolution product images, visit www.meprausa.com, or call Toll Free at 888.MEPRAUS (888.637.7287).

About MEPRA
The Prandelli family’s long tradition of metal working started in 1901 and evolved into the company MEPRA which stands for "Metallurgica Prandelli" in 1947. For over a century MEPRA has grown to produce some of the world’s finest 18/10 gauge stainless steel flatware, hollowware and kitchenware with expansion into new design materials such as glass, wood, porcelain and highly durable polycarbonate plastic. MEPRA is committed to innovation with one of the highest Research and Development investment percentages in the industry. Creativity and design are supported by MEPRA’s commitment to manufacturing excellence using the highest quality materials, maximum steel densities and finishing techniques to achieve product perfection. MEPRA brings "Made in Italy" tradition, culture, design, quality and lifestyle to the home and finer hospitality providers. For more information on the company visit our website at www.mepra.it

About Stelton USA and Reach Distribution
Reach Distribution, Inc. is an independent importer and distributor of contemporary products connecting high quality design manufacturers to premiere retailers and hospitality providers in the U.S. and Canadian marketplace. Reach provides importing, distribution, sales, marketing and customer management services from their distribution center located in Boston, Massachusetts. For more information on the company visit our website at www.reachdistribution.com

Upcoming MEPRA Trade Shows
The New York International Gift Fair
Jacob K. Javits Convention Center
New York, NY
August 11-16, 2007
Booth # 3652-3654
International Hotel Motel & Restaurant Show
Jacob K. Javits Convention Center
New York, NY
November 11-13, 2007
Booth # 2771

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reach distribution, inc.
160 boylston street, 2nd floor
boston, ma 02116
t: 617.737.7307
f: 617.737.7308
info@reachdistribution.com
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